The Evoked Set Model. Become the Brand Customers Choose.
Posted Jun 03, 2021
I see too many small business owners wasting time, money, and other resources on a scattered marketing approach in my consulting practice. Using the Evoked Set Model, owners learn the five steps a buyer goes through when choosing to make a purchase and answer questions to help them clarify and narrow their marketing strategy. In this brief video, I share those five steps and the questions to ask.